Getting your company’s name out in as many venues as possible is essential for a business to grow.  One of the best ways of doing this is by having promotional items available at trade shows and for salespeople to give away during client visits.  An item with your name and logo on it that a buyer uses daily keeps your name fresh in their mind.  These items also are like a small advertisement that can be seen by hundreds of people each day, if the recipient finds the item useful and wants to carry it.  Trade shows are rife with freebies, all branded with company logos and contact information.  However, in order to make your promotional dollars as efficiently as possible in this area, you need to think beyond keychains and pens toward items that will be carried by the recipient and used every day.

Flash drives – Flash drives have become an essential item for most people these days.  However, as a promotional item, they are under-utilized.  The average person has at least two flash drives and usually has at least one of those with them at all times.  By spending some promotional money on custom printed flash drives, you not only will be keeping your name in the minds of your customers but you will also be providing them with an item that they can use. 

There are only so many keychains and pens that one person can use.  However, flash drives can always be put to use in a client’s business and personal lives.  By providing a useful item that carries your company’s information, you will be expressing the idea that you want to provide your customers not only with items they can use but items you have thought about from their point of view.  Whether it is a flash drive, a product or service, or excellent customer support, you will show your customers that you are in business to serve them thoughtfully and with an eye to their needs.

Small Flashlights – Another overlooked opportunity for promotional items are small, good quality flashlights.  Small flashlights are useful not only at home or on a keyring, but they are a good item to have in your desk, your car, or anywhere you may need extra light.  The key word when it comes to flashlights is quality.  By focusing on providing a quality promotional item, you are letting your customers know that you will provide them with quality service and products; that your company’s values are reflected in the quality promotional items you provide. 

If you are going to use flashlights as a promotional item, be sure they are of good quality and are long-lasting.  A cheap, plastic flashlight that works only for a few days won’t give customers the right impression of your company.  However, a quality, aluminum LED flashlight will demonstrate your attention not only to quality but to going the extra step to keep the customer satisfied and well-served.

Cord Wranglers – A newcomer to the promotional item market, cord wranglers have become an office essential.  The average desktop computer has a minimum of three cords all of which are not only a tripping hazard but also can be unsightly, making the office look cluttered and disorganized.  Cord wranglers are an excellent promotional opportunity because they are extremely useful and it is something a client would see daily.  While a little piece of plastic doesn’t seem like it would make a big impact on a customer, it demonstrates your attention to detail and concern for your customers’ well-being.

Promotions and advertising is a major part of a company’s budget.  If spent wisely, the returns will be huge, both in customer loyalty and extended advertising exposure.  By thinking about items that are little unusual and very useful to your customers, you will not only be able to give them something they need but you will remind them each time they use that item of the commitment your company makes to filling all customer needs to the best of your ability.

Getting your company’s name out in as many venues as possible is essential for a business to grow.  One of the best ways of doing this is by having promotional items available at trade shows and for salespeople to give away during client visits.  An item with your name and logo on it that a buyer uses daily keeps your name fresh in their mind. 

These items also are like a small advertisement that can be seen by hundreds of people each day, if the recipient finds the item useful and wants to carry it.  Trade shows are rife with freebies, all branded with company logos and contact information.  However, in order to make your promotional dollars as efficiently as possible in this area, you need to think beyond keychains and pens toward items that will be carried by the recipient and used every day.